Ready to work together?
Socials
Linkedin | Â Instagram
Certifications
Skills
Design Tools Figma, Framer, Adobe Illustrator, Photoshop, Notion, Spline, Webflow, After Effects, Framer, Power BI, Jira, Miro, Microsoft Office 365
Design Skills Journey Mapping, Design Systems, Information architecture, Personas, Wireframing, Rapid Prototyping, Human Interface Guidelines, Wireframing, User Flows, Prototyping
Research Skills User Research, Usability Testing, Persona Development, Heuristic Evaluations, A/B Testing, Diary Study, Data Visualization, Ethnographic Study
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I'M ANUP KOTUR
Product Designer | Expert in Social Media, genAI & Motion Design
I design products and content systems that don’t just look good — they perform.
My journey didn’t begin in a design school or a corporate role. It started with curiosity: experimenting with motion graphics, studying why certain visuals stop the scroll, and understanding how storytelling behaves inside social media algorithms.
That curiosity turned into execution.
I built and scaled my own Instagram pages from scratch, crossing 200M+ reach on a single page and generating 120M+ total engagement across platforms. Along the way, I learned what actually drives growth — not hustle culture, but clarity, systems, and repeatable creative strategy.
Today, I help brands and creators translate complex ideas into high-impact visual experiences. My work sits at the intersection of:
On a daily basis I work closely with Product, Engineering, Marketing, and Social teams, which allows me to design with context — not in isolation. Whether it’s a campaign, a product interface, or a content system, my focus is always the same: make it intuitive, scalable, and measurable.
I currently manage multiple high-velocity pages across platforms and collaborate globally with brands and creators on creative direction, content improvement, and growth strategy.
Beyond social media, I also design products, websites, and apps, applying the same principles I learned from scale: strong systems, clear storytelling, and user-first thinking.
I don’t chase trends.
I build frameworks that last.
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Content Strategist & Motion Designer
Content Strategist & Motion Designer
Content Strategist & Motion Designer
Directly connect on [email protected]